MARKETING · BRANDING · BUSINESS BUILDING

Twenty years.
Six countries.
400+ businesses.

I don't sell hours.. I sell impact.

I create and grow businesses online and offline.

See what that looks like → Book a free call

STRATEGY WITHOUT NUMBERS IS OPINION • THE MARKET DOESN'T REWARD EFFORT, IT REWARDS DIFFERENCE • DISCOUNTS ARE ADMISSIONS • PRICE IS A STORY YOU TELL ABOUT YOURSELF • CHEAP CLIENTS COST THE MOST • BLUNT ADVICE, REAL NUMBERS • ATTENTION IS RENTED. A BRAND IS OWNED. • IF EVERYONE AGREES WITH THE PLAN, IT'S ALREADY LATE •

+318% footfall, three weeks CANON VS NIKON 100K organic followers, fifteen months FOUR SEASONS 372% above expected ROI HUAWEI / AQTC

BRANDS I HAVE LED WORK ON

The work, with the numbers attached.

+318%

footfall, three weeks

Two campaigns in Jeddah, over six weeks. It ended with a queue outside a camera shop that was not running a sale.

CANON VS NIKON Read the file →

100K

organic followers, fifteen months

Fifteen months building an Arabic voice for a hospitality brand that had been translating itself and calling it localisation.

FOUR SEASONS Read the file →

372%

above expected ROI

Seventy-five days, fifty booths, three cities. A market entry built to hit a number and judged against it afterwards.

HUAWEI / AQTC Read the file →

THE SHORT VERSION

Nobody handed me a client list.

Read the full story →

2002 A hotel group needed a website with online reservations. I said yes to everything, then learned how.

2004 Two blogs written through university. One of them got noticed.

2009 One blog post landed a client in Saudi. I registered a company to go and meet them.

2015 Staff, operations, contracts. All of it went. I kept the portfolio and the name.

2022 Went all-in on the agency I had been circling for twenty years. This is the one that will last!

2025 Partner, marketing and technology direction - for the most personal reason on this page.

2026 Co-founded the influencer-marketing intelligence platform. The part of the future worth having is the part you build.

Three companies. Three roles. Same job.

All ventures →

Typecta

FOUNDER & CEO

Branding, web and outsourced marketing for businesses that need a team.

typecta.com →

fyuze.ai

CO-FOUNDER & CTO

AI product work. The part of the future I would rather build than watch.

fyuze.ai →

Onesti Global

PARTNER & CMTO

Marketing and technology direction at partner level.

onesti.global →

One door in. The rest is earned.

How it works →

01 · The Call Free Thirty minutes, no deck. Bring the problem you have been avoiding.

02 · The Second Opinion from USD 2,950 A case file on your own business. See your scope and price after a short brief.

03 · The Advisory 5 new places per month By invitation after a completed Second Opinion.

Start with the free call →

“Nader is one of the most influential people that I follow on Instagram, he's good and knows what's he's doing, I'm glad to have the chance to meet with him and talk to him about what's happening with me and getting the right advice, and the right words to start 2023 in a way that it'll make my life much better than before. I'm glad that I took the opportunity and the decision to make the meeting because: " What do I have to lose? " So it's really one of the beautiful highlights that happened with me, and I'm looking forward to make it happen, better than before.”

COACHING CLIENT, NAME WITHHELD